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Global Brand Manager (m/f/d) #25947
Zum Unternehmen

Optares GmbH & Co. KG
Our client is a family-owned pharmaceutical cooperation with subsidiaries
worldwide, who develops and sells biofactor preparations. The range of products
of our client comprises both prescription preparations and over the counter
(OTC) products as well as food supplements. In 2018, our client had a staff of
900 employees in more than 35 countries achieved sales of 211 million euros

Zur Position
Global Brand Manager (m/f/d) #25947
 [Referenznr. 25947]
Aufgaben
Development of international brand strategy (positioning, branding, messaging) in close cooperation with the global team

Responsible for development and implementation of marketing tool kits, marketing plans and communication activities to support achievement of budgeted sales and contribution targets

Development and implementation of communication concepts and activities for all communication channels to achieve all short and medium-term goals

Definition of critical success factors for the planned marketing measures and their continuous review; planning and control of the marketing budget, sales and turnover

Securing the launch preparation, as well as the successful introduction into the market

Leading the overall (e.g. approval, market research, supply chain) brand team to achieve maximum launch success

Training of field staff/KAM, organisation and implementation of internal meetings and events

Close cooperation with Medical and Compliance for rule-compliant execution and planning of campaigns

Close cooperation and control of agencies and external service providers

Analysis of internal and external data regarding product performance and activities and the derivation of appropriate measures

Organisation, implementation and participation in relevant national congresses and event

Implementing global marketing plans and establishing realistic budget objectives

Providing business cases and forecasts and developing sound control for great cost efficiency

Global-Life-Cycle-Management, contribution for product innovations

Negotiating and coordinating price corridors previous to product launches

Closely collaborating with the Launch Management, Approval, Medical Affairs, Market Research, Global Sales etc. areas

Excels in effective and skillful communication with organizations and management of external agencies and other business partners

Establishment and optimization of internal processes

Monitoring and observing the competitive landscape
Anforderungen
University degree in business administration or business management, economics or related field or equivalent scientific degree/ natural sciences

Ideally more than 3 years of professional experience in the field of international brand management and relevant professional experience in marketing in the pharmaceutical industry (RX and OTC)

Experience in distribution is an advantage

Mastery of the marketing mix (including online marketing)

Good experience in market analysis & research and of digital marketing as part of the entire marketing mix

Comprehension of the target groups, MDs, pharmacists and consumers

Experienced in service management and budget control

Good project management and organisational skills: ability to multi-task and manage a complex and varied workload to deadlines and works well under pressure

Creativity, proactive and analytical working methods as well as a high level of commitment and self-motivation are required for this task

Effective communication skills with the ability to persuade, guide and convince

High sense of responsibility, reliability and excellent teamwork skills

Willingness to travel

Sufficient knowledge of MS Office (Excel, PowerPoint, Word)

English Full professional proficiency
Wir bieten
k.A.
Gewünschte Qualifikationen

Anstellung
Vollzeit
Funktionsbereich
Marketing/Werbung/Marktforschung
Marketing/Werbung/Marktforschung --Produktmanager
Branche
Pharma/Biotechnologie
Einsatzort (Freitext)
Greater Stuttgart Area
Einsatzort (Region)
(Deutschland) Baden-Württemberg
Einstellungsdatum
k.A.
Kontakt für Bewerber

Herr Tammo Eilers
Senior Personalberater Research
Tel. +49 441 21879-42

eMail

mailto:tammo.eilers@optares.de

 

 
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